Episode 174 Live Selling Secrets with Sunni Hearin

John talks with Sunni Hearin — a multi-time author, children's writer, marketer, digital marketing agency owner, Amazon influencer, and live selling expert. Sunni's book "Live Selling Secrets: The Top Secret Formula For 10x'ing Your Physical Product Sales Online" focuses on the art of live selling for physical products and online sales.  In this episode, Sunni discusses her journey from writing children's books to discovering the world of live selling. She also shares strategies and frameworks for successful live selling of both physical and digital products. Listen to this episode to learn more: [00:00] - Intro [01:49] - Sunni's background and how she discovered live selling [06:39] - How Sunni developed her skills in writing [08:48] - How Sunni got into marketing [12:19] - Setting boundaries and defending your brand [15:22] - The importance of knowing who is not your audience [16:36] - Being unapologetic about setting boundaries [18:36] - The importance of going live and building trust [23:00] - Live comments selling [25:47] - The "Live" acronym (LIVE) [28:45] - Balancing value and offers in your content [31:18] - Keeping audience attention in live streaming [32:46] - Serving clients rather than selling to them [35:25] - How to sell without selling [40:28] - How to sell non-physical products live [42:27] - The reason that webinars work so well [44:18] - Generating over $650K by selling glass pumpkins [49:14] - Struggle and success in the art world [52:21] - 1/3, 1/3, 1/3 approach to networking and improving relationships [55:12] - Sunni's definition of success [57:37] - What makes a great leader [58:36] - How Sunni is investing in herself [1:05:30] - Book recommendations NOTABLE QUOTES: "God doesn't always reveal everything to you at once; you have to go through it to get to it."  "No is not a forever no. It's no for now. But even if it's a forever no, that's actually a good thing. It helps you find out who you're not for." "You are the brand. How can people like and trust you if they don't know you?" "Some will, some won't. So what?"  "Set a date, get it ready, get your merchandise ready, and go live."  "Be bold and unapologetic about offering things. Let your audience know that you'll be making offers, and that's part of the journey."  "Success for me is about having financial goals, but it's also about happiness, relationships with family and friends, and making a positive impact on others."  "A great leader has a high EQ, listens actively, understands different perspectives, and ensures workflows make sense for the team."  MENTIONED: Books: On Writing: A Memoir of the Craft by Stephen King (https://a.co/d/5DWB2wD) Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels With Your Dream Customers by Russell Brunson (https://a.co/d/eiZhn5V) Expert Secrets: The Underground Playbook for Converting Your Online Visitors into Lifelong Customers by Russell Brunson (https://a.co/d/frBFHQ3) Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels by Russell Brunson (https://a.co/d/eQANz0l) 2. YouTube Channel: Deep Believer (https://www.youtube.com/c/deepbelievers)  3. Movie: Pay It Forward 4. Website: Comments Sold – a platform for live commenting sales (https://try.commentsold.com/)  USEFUL RESOURCES: https://livesellingsecrets.com/ https://thesunnation.wordpress.com https://www.linkedin.com/in/sunni-hearin-17a6a625a/ https://www.facebook.com/sunni.hearin https://www.instagram.com/sunnationfitness/ https://a.co/d/iurIsJ6 https://a.co/d/6Fqf8Id CONNECT WITH JOHN Website - https://thejohnhulen.com     Instagram - https://www.instagram.com/johnhulen     Facebook - https://www.facebook.com/johnhulen     Twitter - https://www.twitter.com/johnhulen     LinkedIn - https://www.linkedin.com/in/johnhulen     YouTube - https://www.youtube.com/channel/UCLX_NchE8lisC4NL2GciIWA     EPISODE CREDITS Intro and Outro music provided by Jeff Scheetz - https://jeffscheetz.com/