Episode 174: Queen of Gummy Hearts with Maxi Heidenblut Häppy Candy

The Appropriate Omnivore host Aaron Zober interviews Maxi Heidenblut, founder of Happy Candy, a company that makes “better-for-you” gummy candies. Maxi, originally from Germany — a country famous for its gummy candy — explains her inspiration for starting Happy Candy after being diagnosed with an autoimmune condition that required her to reduce sugar intake. Disappointed by existing low-sugar candies due to their texture, aftertaste, and digestive side effects, she set out to create her own version. Maxi lets the listeners know all about the ingredients she chose. Happy Candy is focused on sustainability in many ways from its sourcing to the packages it's sold in.