Episode 175: 1on1 mit Prof. Dr. Marcus Schögel, Präsident der gfm

from Dirty Deeds Done Well · host Torsten Tomczak, Marcus Schögel, Hannah Leimert

Wie nützlich ist das Playbook-Konzept für die Marketingpraxis? Wie hoch ist sein Neuigkeitsgrad? Was grenzt es von Best- und Next-Practice-Ansätzen ab? Sind Playbooks der Missing Link zwischen Strategie und Implementierung in der Marketingplanung?

Episode metadata supplied by the publisher feed · Published Mar 26, 2026

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Episode 175: 1on1 mit Prof. Dr. Marcus Schögel, Präsident der gfm

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