Episode 176: How My Word of the Year Works for You

Every year, I choose a word—not as a resolution or a trend, but as a filter. A way to make decisions when the options are many, the noise is loud, and everything looks like an opportunity. This year, my word is alignment. In this episode, I'm sharing how I'm using alignment as a decision-making lens in both my business and my life—and why this concept isn't just personal reflection, but a practical leadership tool you can use too. If you've ever felt successful but stretched thin… visible but slightly off… or busy without a clear sense of momentum, this conversation is for you. In this episode, I explore: Why alignment matters more than growth for long-term sustainability How misalignment often shows up quietly—before it becomes burnout How my 2025 word set the stage for alignment in 2026 How alignment turns intuition into intentional decision-making What alignment looks like in business—from positioning to offers to visibility Simple reflection questions to help you recalibrate without burning everything down This episode is an invitation to choose a clearer filter for your decisions, your work, and your growth. Not perfection. Not pressure. Just integrity, intention, and honesty with yourself.   Brand for Good Links Email your thoughts about this episode: [email protected] Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands Follow me on LinkedIn: https://www.linkedin.com/in/lorraineschuchart/ Follow Lorraine on Instagram: @lorraineschuchart Follow Prosper for Purpose on Instagram: @prosper4purpose Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com Episode Link: https://theprosperproject.libsyn.com/website/episode-176-how-my-word-of-the-year-works-for-you Get full access to Lorraine Schuchart at lorraineschuchart.substack.com/subscribe