Episode 177: Industry Tea with Partner Epifany - Getting the Best Data-Driven Insight (and Engagement) for Your Boutique Fitness Business

What We Cover In This Episode: Stephen's pivot into the fitness industry and some of the ways that Epifany serves you as a boutique fitness owner [1:54] How to begin understanding customer segmentation and automation through survey triggers and real time information [3:30] Why surveys aren't just nice to have, they are needed, especially in the boutique fitness industry [7:40] The way you can generating revenue by asking the right questions at the right time to get engagement with intended audience [9:53] A look at the new lead generation tool developed by Epifany [11:18] Pricing and the next steps you can take now to start using Epifany, all while only paying for what you want [14:00] The amazing FitFam special partner discount being offered by Epifany [15:01] Quotes: "We believe you are actually leaving a lot of data on the table by asking the same question to everyone. Businesses are made up of very different customer bases with very different segments." [Stephen, 4:40] "If you are really not taking advantage of the information that comes back and the opportunity to really connect with your customer base, we think you are just missing out. So for Epifany, we do a lot of surveys in the health and fitness space based off core customer segments." [Stephen, 8:17] "We want to provide a really great product for a price that fits our partners' budgets. We understand from a software perspective where things are landing and we want to be able to fit and provide a really good value in that expected range, and I think we can certainly do that for fitDEGREE partners." [15:13]   LINKS:   Epifany's Website & Contact Email  Stephen's LinkedIn & Email  fitDEGREE's Business Portal https://calendly.com/fitdegree/support  [email protected] https://www.instagram.com/fitdegree/ ​​https://www.instagram.com/fitspot_guru/  https://www.fitdegree.com/blog  https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q