Episode #177: Liquid Of The People with Troy Burtch of Great Lakes Brewing | Adjunct Series

At thirty-seven years in the game - that's right, 37 years - Etobicoke's Great Lakes Brewing are certified OGs and are essentially unstoppable. Face of the brand (among other more important things) Troy Burtch joined Cee and Nate to chat about their approach to craft beer over the decades, how craft beer in Ontario has changed, the impact of Gen-Z drinking less alcohol, the importance of the LCBO to their strategy, the future of craft beer in Ontario with grocery and convenience, why American and WCIPAs are underrated, how creating experiences is the secret sauce and why they listen to the customer. They got into a gang of killer GLB brews - Premium Lager, Over My Dad Body Pilsner, Canuck Pale Ale, Octopus Wants To Fight IPA, Karmadelic IPA, VAVROOOM! New England IPA, and Haze Mama. Phenomenal convo - cheers!  BAOS Podcast Subscribe to the podcast on YouTube | Website | Theme tune: Cee - BrewHeads