Episode 177: Why People are Reported as Spam (Email Marketing Part 2) With Rob and Kennedy

Send us Fan MailEmail Marketing Heroes, Rob and Kennedy, join us again to continue the conversation about email marketing.  They were with us as well in our membership group where we did an entire 90 minutes workshop about email marketing. Today, in this episode of The Savvy Scribe Podcast, you’ll learn the number one reason why people are reported as spam when sending emails.About Our GuestsBoth actually have a weird background. Robin is a hypnotist, while Kennedy is a mind reader. They basically use skills of psychology, body language, reading people, understanding people, statistics, and human behavior to pluck a thought from somebody’s mind and read what they’re thinking. They have been doing this job for nearly 20 years. They set up this what they call “accidental business” but then they both realized they didn’t want to spend loads of time, like chatting to people.And so, a really good, efficient way to sell their services, get gigs and repeat gigs, and get referred to other people’s gigs was by email marketing. They decided that they want to build a list of clients and send them emails and keep in touch that way at scale. They then apply the psychology of a hypothesis and a mind reader to email marketing.Key points in this episode:What email marketing is?Types of clients it would benefitUnderstanding the funnelWhat is the going rate and pricing your servicesHow to get started with email marketing for clientsProspecting and pitching your new servicesThe importance of adding this strategy into your freelance businessThe number one reason why people are reported as spam when sending emails and they don’t buyWhy People are Reported as Spam and What You Can Do About ItSome insights that our guests shared:People want so many different products, so many different services, and then the buyer doesn’t know what you’re really even doing. Take one thing that you most want to sell and is most beneficial to you as a business. People want so many different products, so many different services, but then the buyer doesn’t know what you’re really even doing. Two ways to approach this: there’s the simple way and then there’s the more complicated but possible way. How to build a relationship with people in your email listStill curious about how email marketing works? Join them on the following platforms:Email Marketing Show – my guests’ podcast show talking about email marketing and it’s available on any podcast apps.Email Marketing Show Community – join over 3000 people on their Facebook Group talking about email marketing on a daily basis.Welcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNESAnd if you love it, can I ask for a If you’re ready in exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and visit savvynursewriter.com to help you get started today!Support the showFOLLOW & REVIEW THE SAVVY SCRIBE ON APPLE PODCASTSI appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNESAnd if you love it, can I ask for a review? Select “Ratings and Reviews” and “Write a Review.”If you’re ready to start exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and the Plan Produce Profit  + Writing Skills Course to help you get started today!