Episode 178: Red Button - Dirty Deeds Done Well

What this episode covers

Social Media First heisst sowohl beim Konsumgüter-Giganten UNILEVER als auch beim Schweizer Versicherer SWISS LIFE das neue Motto in der Markenkommunikation. Beide verschieben substanzielle Budgets zu Social Media und ins Influencer Marketing. Wird die «Many-to-Many»-Kommunikation die traditionelle «One-to-Many»-Kommunikation ablösen? Was sind die Gefahren? UNILEVER und McCORMICK haben sich darauf geeinigt, das Lebensmittelgeschäft von Unilever mit dem von McCormick zusammenzulegen. Was bedeutet dies für die bei Schweizern beliebte Marke KNORR und ihre nicht minder geliebten Subbrands wie AROMAT oder das KNORRLI? Werden sie verschwinden, sich verändern oder so bleiben, wie sie sind? AI-Slop verstopft mehr und mehr die sozialen Medien. Jüngst sorgte FRUIT LOVE ISLAND – eine Persiflage auf die Reality-Dating-Show LOVE ISLAND - für Furore. Millionen Menschen schauten auf TIKTOK vermenschlichten Bananen, Pflaumen und Melonen beim «Daten» zu. Wie müssen Unternehmen mit den immer mehr von AI-Content verseuchten sozialen Medien umgehen? Ist Mitmachen oder Sich-raushalten besser? Müssen sie die Art des Storytellings anpassen – mehr «quick & dirty» als «hochglanz»?

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Frequently Asked Questions

How long is this episode of Dirty Deeds Done Well?

This episode is 33 minutes long.

When was this Dirty Deeds Done Well episode published?

This episode was published on April 16, 2026.

What is this episode about?

Social Media First heisst sowohl beim Konsumgüter-Giganten UNILEVER als auch beim Schweizer Versicherer SWISS LIFE das neue Motto in der Markenkommunikation. Beide verschieben substanzielle Budgets zu Social Media und ins Influencer Marketing. Wird...

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