Episode 179: Industry Tea with Partner Telomere Consulting - Email Best Practices

What We Cover In This Episode: What is the ideal email frequency to be using as a fitness studio owner [4:18] Catalina's thoughts on whether all types of emails are created equal [7:46] How to approach segmenting audiences using scheduled emails [11:24] When you should automate your email campaign transition to a scheduled email sequence [13:09] A quick rundown of best practices when setting up your emails [14:33] Why you need to ensure your email marketing software integrates with your booking platform [20:05] Quotes:  "One thing that has remained consistent throughout is how important communicating is. It's been a really natural and organic progression to find ourselves, and the team at Telomere is happy to kind of be positioned in the communication strategy, and specifically, in the email space." [Catalina, 3:56] "The open rates and the clickthrough rates will literally be telling you to communicate more, to up the frequency and to come up with more emails." [Catalina, 6:33] "What is really key about crafting an email marketing strategy that's going to convert, that's going to build community, that is going to drive sales, is to really make sure that the automated emails are strategically transactional." [Catalina, 13:27] "Don't try and overthink it, because more often than not, it is being vulnerable and authentic and raw that is going to create a connection with a like-minded individual that is going to want to be a part of your community." [Catalina, 15:23]   LINKS:   Telomere's Website & Free Resource, Must-Have Email Automations for Studio Growth Connect with Telomere on Instagram, Facebook & LinkedIn Convertkit Brandbot LoopSpark fitDEGREE's Business Portal https://calendly.com/fitdegree/support  [email protected] https://www.instagram.com/fitdegree/ ​​https://www.instagram.com/fitspot_guru/  https://www.fitdegree.com/blog  https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q