Episode 179 - Lessons from the Trenches with Nick Raccuia of Sinless Snacks

KetoBrownie (now rebranded as Sinless Snacks - https://www.sinlesssnacks.com/) started where a lot of great food brands start - in the founder’s kitchen.  Nick Raccuia’s story is a great one, full of insights and inspiration, successes and failures.  It includes nailing product development on a few products and failure with other products.  It covers periods of near burn out followed by the power of partnerships and strategic investors.   Now Nick’s company produces two of my favorite sinless and guilt-free snacks: the original Keto Brownie and the Sinless Snacks cereal bar.   Here’s a look at what we cover: Knowing your customer is the key to product launches. Learn from NIck’s product successes contrasted with a few painful flops. The benefits of a strategic investor and how to find them Not launching on Amazon soon enough Packaging and transit issues How obsessing over your customers and products leads to wins