Episode 179 | Persuasion isn't a Dirty Word! with Shelby Jo Long

Send us Fan MailIn this episode of Uncopyable Women in Business, I sit down with Shelby Jo Long, a keynote speaker, author, and business strategist who has spent nearly two decades teaching and coaching others in the art of communication and persuasion. Shelby explains why persuasion isn’t about manipulation but about building credibility and connection. She shares how learning to stand for something, invite opposing viewpoints, and foster constructive disagreement can strengthen leadership and spark innovation. Drawing from her background in debate, she highlights the power of listening, storytelling, and empathy as tools to create real impact.Listeners will gain insight into how to shift from delivering rehearsed pitches to asking the right questions, how to use communication as a competitive edge, and how to turn moments of conflict into opportunities for growth. Shelby’s message is clear: credibility and influence come not from avoiding disagreement but from embracing it with confidence and clarity.About Shelby:Shelby Jo Long is a keynote speaker, author, and business strategist who helps organizations transform their communication into a competitive edge. With 18 years as a Communication Professor and international collegiate debate coach, she brings unmatched expertise in leadership, conflict management, and organizational culture. Through her CORE Leadership Framework, Shelby empowers executives, entrepreneurs, and teams to embrace constructive disagreement, build resilience, and engage with authenticity. As CEO of Business Dynamics and founder of Cadence Speaker Academy, she equips professionals to amplify their influence, expand their revenue streams, and lead with clarity in today’s fast-changing business landscape. Reach Shelby:Website LinkedIn Want to make more sales, grow your business, and stand out in a sea of sameness? Join me, Kay Miller, on the Uncopyable Women in Business podcast for conversations with successful women from all industries. You'll get real-world strategies, lessons, and tools you can use right now. I earned the nickname “Muffler Mama” after becoming the top muffler salesperson in the world, and for 30+ years my husband Steve and I have built an 8-figure business. I’m also an author, speaker, consultant. My goal is to provide Uncopyable value. I want you to say, "Wow, I've never thought of it that way!" Ready to accelerate your sales and business growth with Uncopyable strategies? Learn more about my services and products:  https://www.beuncopyable.com/kayContact:[email protected]/in/millerkay