Episode 18 - A Christmas Eve story - The gift of being seen

So many of us move through our days feeling rushed, stretched, or a little bit unseen. And then, every so often, a moment stops us - and reminds us that we matter.In this reflective festive episode of The Business of Stories, Susan speaks to something every human longs for: to be noticed, understood, and held with kindness, even for a second. And how simple acts of connection can shift everything.You’ll hear why your stories matter more than you realise, why your impact extends far beyond what you can measure, and why ‘being seen’ is one of the greatest gifts you can give … to others, and to yourself.You’ll discover:Why being seen and acknowledged is a primal need we all shareHow small acts of humanity can change the course of someone’s dayHow your stories help people feel understood, connected, and less aloneWhy your impact is always bigger than what you can seeHow to honour yourself through the imperfect, emotional, beautiful chaos of ChristmasAnd a practical action step, to make someone else feel valued and rememberedThis gentle, heartfelt episode will help you slow down, breathe, and reconnect with what truly matters – your voice, your impact, and the people you’re here to help feel seen.If you’re ready to step into the new year with more clarity, compassion and confidence - and to honour the gift your stories really are - this episode is a must-listen. If you have a question you would love Susan to answer on the show, please email it (in writing) to [email protected] my Be The Guide Masterclass herehttps://thebusinessofstories.com/betheguide/Download a free copy of The Business of Stories hereGrab The Storyteller’s Starter Pack hereCheck out Storytelling Mastery here About your host Susan Payton:When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!In fact, that moment completely changed her business - and her life.Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.See my bio here And my speaker page hereConnect with Susan:Email: [email protected]: https://www.linkedin.com/in/susanpaytonuk/Facebook: https://www.facebook.com/SusanPaytonUK/Instagram: https://www.instagram.com/thebusinessofstories/Produced by Winter Audio.Mentioned in this episode:Win a 1:1 session with Susan Write a review for this podcast, and go into a draw - to win a 1:1 session with Susan. It's a full 60-minute session to work on anything you want - your stories, your core message, your content strategy … or how you can implement the 7-step process Susan shared in episode 45 so all your content is highly relevant and relatable to your ideal client. All you need to do is write a review of this podcast - on Apple or Spotify - and send Susan a screenshot via social media or to [email protected]. And, if you win, she’ll be in touch to schedule in a time for you to work together.