Episode #18: A Conversation with Melissa Boswell Townsend

In this episode of Behind the Mic with MAB, host Amanda Fontaine sits down with Melissa Boswell Townsend, General Manager of Boswell Media, which operates three powerhouse stations across central Mississippi: Kicks 96.7, Breezy 101.1, and Cruisin 98.3.   Melissa shares her inspiring story of growing up in the broadcast industry, following in the footsteps of her grandfather, Mims Boswell, who founded the family’s first radio station in 1963, and her father, Johnny Boswell.   From recording her first radio commercial at just six years old to now leading one of Mississippi’s most respected media companies, Melissa’s journey is one of legacy, leadership, and love for local radio. She and Amanda discuss the art of personalized marketing, Boswell Media’s community impact, and the team’s incredible 21 nominations in the 2024 Mississippi Association of Broadcasters Excellence in Broadcasting Awards.   Tune in to hear how Melissa continues to carry forward her family’s mission: to serve, inform, and connect communities through integrity, creativity, and heart.   🎙️ Produced by Daniel Anderson at Audio Alchemy Productions   #BehindTheMicWithMAB #AmandaFontaine #MelissaBoswellTownsend #BoswellMedia #JohnnyBoswell #MississippiBroadcasting #RadioLife #WomenInMedia #Kicks96 #Breezy101 #Cruisin983 #MississippiSongwriterOfTheYear #AudioAlchemyProductions