Episode 18: Bleeding-Edge Innovation: How Linda Biggs and Joni Are Disrupting Period Care with Purpose

What this episode covers

Linda Biggs co-founded Joni to revolutionize period care—an industry long overdue for innovation and inclusivity. In this episode, she unpacks how Joni grew into a trusted brand through grassroots momentum, product excellence, and a strong social mission. With federal policy shifts and rising demand for ethical products, Joni seized the moment, offering both consumer and commercial solutions. 🎧 In this episode, we talk about: - How Joni built a loyal customer base and scaled with minimal marketing - The leadership mindset needed to balance growth, team building, and product - development - Building a fully remote, high-performing culture grounded in transparency and autonomy - Why human-centered systems are the future of leadership—and how Joni is leading by example - Navigating co-founder dynamics and staying aligned through values, honesty, and shared vision

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