🎙️ Episode 18 | Breaking Barriers: Mad Hed City Redefines What It Means to Be a Caribbean Artist

Trinidad & Tobago-born, UK-based Soca innovator Mad Hed City (Kerwin Prescott) joins Sizwe C on What They Do? for a profound cross-cultural masterclass. Moving from the West Indies to the United Kingdom, Mad Hed City analyzes the deep, historical impact of the Windrush movement on the global musical landscape. This episode pulls back the curtain on his mission to completely shatter traditional genre boundaries by fusing raw Caribbean percussion with international sounds, while confronting the systemic barriers diaspora artists face in the UK mainstream. Plus, he drops an exclusive look into his brand-new media venture, Isle Mag TV, and caps off the night with an explosive live performance of his hit single, “Liquor.”🚀 Top Takeaways From This EpisodeThe Windrush Sonic Legacy: Mad Hed City breaks down how the historic migration of Caribbean people to the UK permanently altered the DNA of modern global music and sound system culture.Expanding Beyond the Sonic Grid: Inside the artist's creative philosophy of cross-genre amalgamation—blending Soca with diverse global influences to create a richer, borderless auditory experience.The Birth of Isle Mag TV: A breakdown of his ambitious new multimedia platform designed to celebrate a holistic vision of Caribbean identity, covering music, traditions, and culinary arts.Diaspora Identity & The UK Scene: A raw, necessary look at how Caribbean artists navigate identity, fight for mainstream recognition, and overcome systemic industry gatekeeping overseas.👥 Featured Names & Cultural TrailblazersThis episode spans eras and borders, analyzing the footprints of classic vocalists, modern Soca stars, and global icons:The Legendary Icons: Billy Ocean and Singing Melody.Soca Royalty & Innovators: Bunji Garlin (Bungee Garland), Kes (Kess), and Lady Lava.Roots & Culture Pioneers: Prophet Benjamin.Industry & Creative Links: Tom Swindell and Cayman6.🔗 Connect & ResourcesFollow Guest: @madhedcityCheck Out the Platform: Stay tuned for the official launch and content drops from Isle Mag TV.Follow What They Do?:Instagram: @officialwhattheydopodcast | @itssizweTwitter: @officialwhattheydopodcast | @itssizweTikTok: @itssizweEnjoyed this episode? Leave a review on Apple Podcasts and drop a comment on YouTube telling us your favorite part!