Episode 18 - Carys Evans of Karis Copp Media

Summary In this episode, Colin Sinclair McDermott interviews Carys Evans, an account manager at Karis Copp Media, who shares her journey from journalism to the print industry. Carys discusses her experiences in various roles, her recent transition to a new agency, and her commitment to professional development through courses in digital marketing. The conversation also touches on the importance of empowering women in the print industry, the evolving landscape of marketing, and the significance of personal growth and work ethic in achieving career success. In this engaging conversation, Carys and Colin explore various themes including the importance of delegation, resilience in the face of setbacks, and the journey towards sobriety. They discuss the benefits of living alcohol-free, the challenges of promoting the print industry to younger generations, and the often misunderstood role of PR in business. Carys also shares her passion for percussion, highlighting the importance of personal interests outside of work. Takeaways Carys transitioned into the print industry by chance, finding her passion in journalism. She emphasises the importance of continuous learning and professional development. Carys highlights the untapped marketing potential within the print industry. The conversation underscores the growing representation of women in the print sector. Carys shares her experiences at industry events and the support for women in the field. She discusses the challenges of leaving a comfortable role for new opportunities. Carys reflects on the importance of a balanced marketing approach in the industry. She values the role of mentorship and inspiration from industry leaders. Carys acknowledges the need for better delegation in her work habits. The conversation emphasises the significance of maintaining a strong work ethic and personal well-being. You have to learn to delegate and share the workload. Resilience is built through personal challenges and setbacks. Admitting mistakes is a valuable skill in any profession. Being sober at events can be a rewarding experience. The perception of the print industry needs to change to attract youth. Social media is crucial for promoting company culture. The benefits of sobriety include better health and more time. PR plays a vital role in a company's marketing strategy. Engaging with schools can help bring young talent into the industry. Personal hobbies can provide a fulfilling balance to work life.