Episode 18 - Cole Worley - Local Marketing For Contractors

In Episode 18 of Building With Metal, I sit down with Cole Worley, a seasoned manager at McElroy Metal's Pendergrass, Georgia service center. Cole shares his journey from a general service rep to a managerial role, highlighting the evolution of metal roofing technology and materials. We delve into the key trends contractors should be aware of, such as energy efficiency and recyclability, and discuss the importance of quality over price when selecting roofing materials. Cole offers insights into fostering strong supplier-contractor partnerships and emphasizes the need for transparent communication to ensure project success. Tune in to learn how to navigate the challenges of local marketing for contractors and the critical factors influencing buyers in today's market.