Episode 18 - Data Mining

In Episode 18 of '100 Days of Data,' Jonas and Amy uncover the fundamentals of data mining, exploring how organizations turn vast amounts of information into valuable insights. From uncovering popular product pairings with association rules to detecting fraud through anomaly detection, this episode breaks down key data mining techniques in an engaging and practical way. The duo explains how clustering reveals hidden customer segments, and why asking the right business questions is crucial before diving into data. Real-world examples—from retail to finance—bring these concepts to life, and the CRISP-DM framework offers a structured path for success. Whether you're new to analytics or leading data initiatives, this episode provides a clear view into how data mining powers smarter decisions across industries.