Episode 18: DevRel Metrics with Mary Thengvall

Panelists Matt Broberg | Nicole Huesman | Foundjem Armstrong Guests Mary Thengvall Show Notes [00:01:48] Mary tells us all about herself and her job. [00:03:05] We find out from Mary what DevRel is. [00:05:20] Nicole asks Mary to talk the DevRel position being such a unique position and often people may want to apply traditional marketing metrics to the role and sometimes that doesn’t really work, so she explains why. [00:11:17] Matt wants to know how Mary handles the organization that is so used to trying to build these metaphorical engines everywhere and how do you try to explain DevRel from a data perspective if you don’t have the same easy metaphor available to you. She brings up the “Orbit Model.” [00:17:53] Armstrong asks Mary if this is a different kind of MetaMetrics that captures different forms of metrics and tries to present it to a different audience. [00:22:17] Mary tells us her thoughts on the whole notion of the unintended consequences of metrics or measurement, which is always a hot topic. [00:29:06] We learn how management measures Mary’s success and how does she evaluate her performance. [00:32:10] Mary tells us what she would like to see from the CHAOSS Project and how does she see the CHAOSS Project being helpful from a DevRel perspective. Picks [00:35:08] Mary has two picks: a book called, Working in Public, _by Nadia Eghbal and a video game, _Horizon Zero Dawn. [00:36:53 Armstrong’s pick is Ordy cartoon. [00:37:38] Nicole has two picks: I AM C-3PO and A Famous Dog’s Life (Audiobooks). [00:38:48] Matt’s pick is the research of George Lakoff and his book, _Metaphors We Live By. _ Sponsor Honeybadger Links CHAOSS Project CHAOSS Project Twitter Mary Thengvall Website/Blog Mary Thengvall Twitter Mary Thengvall Instagram Camunda The Business Value of Developer Relations by Mary Thengvall The Orbit Model-GitHub “DevRel Qualified Leads: Repurposing A Common Business Metric To Prove Value,” by Mary Thengvall Working in Public: The Making and Maintenance of Open Source Software by Nadia Eghbal Horizon Zero Dawn-Steam Ordy Cartoon I AM C-3PO (Audiobook) A Famous Dog’s Life (Audiobook) Metaphors We Live By- George Lakoff George Lakoff WebsiteSpecial Guest: Mary Thengvall.