Episode 18: From Boardrooms to TikTok - The Rise of the Personal Brand

Hosts Steph Quantrill (Cue Marketing) and Ben van Rooy (Human Digital) dig into one of the most in-demand topics in modern marketing: personal branding. With audiences trusting individuals more than companies, this episode breaks down how personalities are shaping influence, loyalty and commercial outcomes.They highlight industry standouts like Eugene Healy, who commands half a million followers, and explore how figures like Jason Paris, Joely Hodson, and Dan Carter have built magnetic personal brands that lift entire organisations.What You’ll Learn in This EpisodeWhy personal branding is exploding for marketersHow the shift in trust from companies to individuals is reshaping influence and decision-making.How creators amplify brands beyond traditional advertisingHow the Alix Earl effect, Cannes examples and the creator economy are changing brand value.How to decide what your personal brand should stand forHow tone, values and consistency build credibility in your category.How CEOs and founders use personal brand powerfullyHow leaders like Jason Paris, Joely Hodson and Dan Carter bring scale, trust and attention.How employees can (and can’t) show up onlineHow to navigate company rules, employer perception and your own voice without crossing lines.How internal influencers are becoming brand assetsHow companies are turning staff into micro-voices and what that means for marketing teams.How to start building your personal brand todayHow to think about platforms, confidence, relevance and showing up consistently.Bonus NuggetsThe moment Steph realised she had accidentally posted a “controversial” LinkedIn post… and the DMs that followed.Why some people won’t comment publicly on posts (and what that actually means).Why Dan Carter would make a terrible Labubu collaboration and why Ben would buy it anyway.Metallica vs Wicked: a study in contrasting personal brand audiences.The accidental comedy of Ben explaining “hunters and gatherers” of LinkedIn engagement.Connect with the creators, hosts and tools mentioned:Eugene Healy – LinkedIn: https://www.linkedin.com/in/eugenehealySteph Quantrill – LinkedIn: https://www.linkedin.com/in/stephanie-quantrill/Ben van Rooy – LinkedIn: https://www.linkedin.com/in/benvanrooy/Explore more from Canned:Canned the Marketing Podcast: https://www.cannedmarketing.comCue Marketing: https://www.cuemarketing.co.nzHuman Digital: https://www.humandigital.comwww.cannedmarketing.com Stephanie Quantrill - LinkedinBen Van Rooy - Linkedin