Episode 18: How to 10x Your Impact as a Leader by Doing LESS—Really! with 5-Time Founder Bob Hoeffner

When I first heard the idea that “10x Is Easier Than 2x,” I was skeptical. But the more I sat with it—and started making my own bold career moves—the more it rang true. In this episode, I’m joined by my friend and mentor Bob Hoeffner, who knows a thing or two about 10x growth. He’s launched five businesses (one of which sold for $73M), scaled a rental chain to 40 stores in just 14 months, and now—in his 70s—is reinventing himself again with more energy than ever. We talk about what it takes to say yes before you feel ready, why letting go of control is a leadership superpower, and how identity shifts are often the biggest leaps of all. I also share my own journey—from head-down designer to global leader at Amazon to building this next chapter as a coach and founder. If you’re feeling the pull toward something bigger—but aren’t sure you’re ready—I hope this conversation gives you the courage to take the next step. In this episode, you’ll learn: Why saying “yes” before you’re ready might be the best move you make The 10x mindset that helps you grow faster—without doing more How Bob built scalable teams (and took real vacations) by leading with trust Why reinvention is possible—at any stage of your career Links and Resources: “10x Is Easier Than 2x” by Dan Sullivan & Dr. Benjamin Hardy: https://amzn.to/3TCkgZD Bob’s LinkedIn: https://www.linkedin.com/in/bobhoeffner/ Bob’s “Optimize My Franchise” course: https://optimizemyfranchise.com/ Download my free 15-Minute Coaching Conversation Guide to take the first step toward a 10x leap: https://worthytolead.co/coaching15 Follow me on LinkedIn: https://linkedin.com/in/kristianacorona Follow me on Instagram: https://www.instagram.com/worthytolead/