Episode 18: How to Make More Sales for Your Machine Shop (Without Hiring a Sales Team)

You don’t need more RFQs.You need a better sales system.In this episode, Mike Fritz sits down with Nick Goellner to break down what sales actually look like in manufacturing—and why most machine shops stall at the same revenue ceilings.We cover the real difference between marketing and sales, why prospecting is always important (but rarely urgent), and how to grow without hiring a sales team or chasing bad-fit customers.You’ll learn how to:Build a simple Top 10 target listProspect consistently without sounding salesyReduce customer concentration riskSell like a partner, not a job shopIf your shop is busy but not breaking through, this episode gives you a practical, repeatable approach to growth.Subscribe to our 2026 weekly format: Sales & Marketing (1st & 3rd Tuesdays) Operations & Engineering (2nd & 4th Tuesdays) Bonus joint episodes on 5th TuesdaysIf this episode helps, please leave a review—it helps more shop owners find the show.