Episode 18: Michael DiTullo

If you’ve hung around Core77 for awhile, you ve probably seen the name “Yo!” pop up on the Discussions boards and writing the occasional article on the main page. Yo! happens to be the alias of our good friend, Michael DiTullo. Michael is a super talented designer who has worked for Evo, Nike, Converse, Frog and is now the Chief Design Officer of Sound United. Sound United is a Southern California company responsible for the audio brands Polk, Definitive, and BOOM. Today, I talk with Michael about what’s it’s like to exhibit at CES, how he approaches getting Sound United’s products sold into retailers, the intense competition of the Bluetooth speaker market, and what the design scene is like in Southern California.