Episode 18: Paid Media Best Practices for Platform Migration with Scott Wright

from Inside Commerce: Ecommerce Strategy, CX and Technology Podcast · host Paul Rogers and James Gurd

In our 18th episode, we're joined by Scott Wright (Paul's colleague at Vervaunt) to talk about best practices for paid media when moving eCommerce platform. We cover general involvement & timings for paid media representatives, core considerations around data feeds, tracking and site structure, web analytics and more!

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This episode is 36 minutes long.

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This episode was published on March 19, 2020.

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