Episode #18: Schema: What Is It And How To Use It

Schema used to be a technical SEO nice-to-have.Now it's becoming a critical part of how search engines and AI systems understand your content.In this episode, we explore why Schema matters more than ever and how structured data is helping businesses improve visibility in an AI-driven search landscape.We break down what Schema actually is, how it works behind the scenes, and why keywords alone are no longer enough to communicate meaning effectively.We also discuss practical ways to implement Schema, whether you're using WordPress, Shopify, custom-built websites, or Google Tag Manager. From plugins and platform tools to manually adding JSON-LD, we cover the options available and where businesses should start.Along the way, we share our favourite Schema types, including Person, Organisation, Service and Product markup, as well as the tools we use to test, validate and monitor structured data performance.This episode is about making your content easier for search engines to understand — not by creating more content, but by adding the context that helps machines interpret it correctly.If you're interested in SEO, AI search, or improving how your website appears in search results, this one's for you. Find us here:Website: https://www.forank.com/YouTube: https://www.youtube.com/@forank-marketingZoe’s LinkedIn: https://www.linkedin.com/in/zoeashbridge/Leigh’s LinkedIn: https://www.linkedin.com/in/leighbuttrey/  Enjoying this episode?Show some love — like, comment, and subscribe to stay updated on future episodes!Interested in sponsoring an episode? Get in touch at [email protected]