Episode 18: Starting Conversations with Customers for Consistent Growth - Steven Wagner

Today's guest is Steven Wagner, founder and CEO of Sales Ignition, a company that helps sales teams start conversations with their ideal customers for consistent growth. Sales techniques of the past are giving way to new, more efficient predictable prospecting methods. Join us as we discuss Steven's tips for finding your perfect prospect list, why focusing on the tools in your sales stack is hurting your business, and how to tailor your message to reach the customers you want.   Episode Highlights: Steven's background in software, sales, and outreach The death of the trade show Why you shouldn't worry about your sales stack: Tips for the first-time prospector Crafting the perfect message Steven's value grid system   Resources: Value Grid Contact Steven by emailing [email protected] or by visiting Sales Ignition Marylou Tyler's new book Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline is now available!