Episode 18 — Tom Speight & Garrett Swann • ALPHX | Redefining the Alpha Male

What does it mean to design menswear with precision, inclusivity, and intention.🎙️ In this episode of The Fashion Translator, Claire Lys sits down with Tom Speight & Garrett Swann, co-founders of ALPHX, to unpack how they’re redefining men’s underwear by putting comfort, fit, and consciousness first.Built to fill a clear gap in the market, ALPHX was born from a simple truth: all men are created equal — but their underwear isn’t.From personalized fit to body positivity and inclusivity, this conversation goes beyond product to explore how thoughtful systems, complementary leadership, and long-term vision shape a brand that starts with the essentials — and gets them right.This episode explores:Why comfort must come before aestheticsDesigning underwear with precision, consciousness, and real bodies in mindHow ALPHX fills a gap the menswear market overlookedBody positivity and inclusivity as core brand pillarsWhy “better basics” require better systemsHow a creative spirit + analytical mind build stronger brandsWhat it really means to redefine the Alpha MaleIf you’re interested in menswear innovation, product-led brand building, and designing for real people — this episode is for you.Guests: 👤 Tom Speight & Garrett Swann 🔗 Instagram🔗 Linkedin 🔗 YouTube / Facebook / Pinterest / TikTok: BEALPHX✨ Connect with Claire Lys to explore how AI, systems, and innovation can elevate fashion brands — or to be featured on The Fashion Translator.🎥 Intro video by Rana Unity This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit clairelysbastienwald.substack.com