Episode #18 - Willful

Welcome to "Idea to Investment," the podcast that looks into the dynamic world of entrepreneurship and investment. Join us as we embark on a journey with innovators and investors, uncovering the captivating stories that unfold from the inception of an idea to securing vital investments. In this episode, we sit with Erin Bury, Co-Founder and CEO of Willful, a real estate planning platform that helps you create wills online. Bury, along with our podcast host, talks about the growth of Willful over eight years, their funding approach, including their experience on Dragon's Den, how they manage their investor relationships, and what it takes to disrupt the legal space with technology.To know more about Willful, visit their website ⁠⁠here.⁠⁠👏 This podcast has been made possible through the generous support of⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TD Ferrera Wealth Advisory Group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.Liking our podcast so far?Know more about your biggest cheerleaders in this innovation ecosystem and how we can bolster growth for your venture here on our website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.techalliance.ca/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Looking for business advisors to help you start your business on your own terms? Book an introductory call at no cost with our seasoned business advisors here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.techalliance.ca/book-a-call/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Keep yourself updated on the latest news, upcoming events and initiatives through our newsletter. Subscribe now - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.techalliance.ca/techalliance-newsletter/