Episode 181 - 6 Keys to Customer-Centric Innovation

On this episode, Dan and Donnie welcome Dr. Cassie Krejci Ph.D., Head of Science & Innovation, North America, for Rentokil Initial — better known as the Bug Doc. She updates us on Rentokil's new North American Innovation Center, details her six points of customer innovation and shares four ways she leverages social media to raise the profile of the pest control industry.    Guest: Dr. Cassie Krejci, Ph.D., BCE, Head of Science & Innovation, North America, Rentokil Initial   Hosts:  Dan Gordon, PCO Bookkeepers & M&A Specialists Donnie Shelton, Triangle Home Services