Episode 182: First Time - Dirty Deeds Done Well

What this episode covers

COCA-COLA hübscht die Sub-Sub-Brand COCA COLA ZERO ZERO auf. Ein Softdrink, der weder Zucker noch Koffein enthält. Stärkt oder schwächt diese Line Extension die Marke Coca-Cola? Macht die aktuelle Kollaboration von Coca-Cola ZERO ZERO mit dem bekennenden Martini-Trinker und Anti-Tugendbold JAMES BOND Sinn? ADIDAS hat kürzlich seinen Fussball-WM-Film unter dem Titel «Backyard Legends» veröffentlicht. Diese Ode an den Strassenfussball ist fünf Minuten lang und beeindruckt mit einer Besetzung, der nicht nur Fussballstars wie Yamal, Bellingham, Rodman, Zidane, Messi und Beckham, sondern auch Hollywood-Star Timothée Chalamet und Pop-Megastar Bad Bunny angehören. Ist der Film in der Lage, die Markenwerte von ADIDAS zu transportieren? Macht es in der heutigen Zeit Sinn, Millionensummen in einen solchen Film zu investieren? Immer mehr Marken tummeln sich auf INSTA, TIKTOK & Co. in den Kommentarbereichen von reichenweiten Posts von anderen, seien es Influencer, Pop- und Filmstars oder auch andere Marken. Kann auf diesem Weg die eigene Marke aktualisiert oder sogar das Engagement für die eigene Marke verbessert werden? Worauf ist zu achten?

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Frequently Asked Questions

How long is this episode of Dirty Deeds Done Well?

This episode is 30 minutes long.

When was this Dirty Deeds Done Well episode published?

This episode was published on May 14, 2026.

What is this episode about?

COCA-COLA hübscht die Sub-Sub-Brand COCA COLA ZERO ZERO auf. Ein Softdrink, der weder Zucker noch Koffein enthält. Stärkt oder schwächt diese Line Extension die Marke Coca-Cola? Macht die aktuelle Kollaboration von Coca-Cola ZERO ZERO mit dem...

Can I download this Dirty Deeds Done Well episode?

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