EPISODE 182: WHAT TO DO WHEN YOU'RE THE PRACTICE MARKETING PERSON

So you are now in charge of the digital marketing in your veterinary practice, but you may be asking yourself what next? For the next 4 weeks, I'll be covering what to do when you are in charge of marketing. Also, the next steps to take to become a great digital marketer for your practice. In today's episode, I will be giving an overview of what you can expect to learn and what I will be cover in this 4 part series. The first thing you want to start off with is having someone who is genuinely interested in marketing to run your practice's marketing or else you could possibly not get the results you want. The first 3 things you need to do before you get started  Inventory- Take an inventory of your site. Make sure your site is easy to navigate, functional and works effectively. Which automations you have, what are your current limitations , and assess the kinds and amount of content you have. While taking inventory you want to figure out all the basic data of who is coming in, what are you putting out, and where you are already in your veterinary practices marketing. Plan-  Planning out your next steps for your content and offers is very important as it keeps on track with your marketing goals you have in place. Plan both your offers and content around your client avatar to make sure you are targeting exactly the kind of clients you want coming into your veterinary practice. Execute- Taking the basic data you collected from inventory and the plans you have based on your goals it is now time to put those plans in motion. Be sure to listen and let me know if you have any questions, comments or need help with anything!