Episode 183: 1on1 mit Prof. Dr. Dennis Herhausen, AI-Driven-Marketing-Papst

from Dirty Deeds Done Well · host Torsten Tomczak, Marcus Schögel, Hannah Leimert

Direct to Consumer Agents (D2CAs) sind schon lange keine Science-Fiction mehr, sondern harte Marktrealität. Sie fassen Informationen zusammen, geben Empfehlungen und wickeln für gewisse Zielgruppen sogar schon den kompletten Kaufprozess ab. Welche Typen von D2CAs sind zu unterscheiden? Welche Relevanz besitzen diese Typen? Wie lassen sich diese Agenten von Marken und Produkten überzeugen? Welche Rolle spielt der Mensch zukünftig noch im Kaufentscheidungsprozess? Warum tun sich Unternehmen mit dem Einsatz von D2CAs schwerer als Individuen?

Episode metadata supplied by the publisher feed · Published May 21, 2026

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Episode 183: 1on1 mit Prof. Dr. Dennis Herhausen, AI-Driven-Marketing-Papst

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