Episode 184: Komet - Dirty Deeds Done Well

What this episode covers

GOOGLE bzw. ALPHABET stellte kürzlich nicht nur seine Vision in Sachen KI vor, sondern vor allem auch wie diese umgesetzt werden soll. Nämlich mit einem flächendeckenden Angriff in sämtlichen Feldern, die für Nutzer und Marketing relevant sein können. Stichworte sind u.a.: KI-Agenten in allen vorstellbaren Typen, multimodaler Input und Output sowie Chatbots zur Planung und Umsetzung von Kampagnen. Wie sind diese Ankündigungen von GOOGLE zu beurteilen? Die ersten ENHANCED GAMES fanden am 24. Mai in Las Vegas statt. In drei Sportarten traten Athleten an, die nicht nur leistungssteigernde Substanzen nutzen durften, sondern sogar aufgefordert wurden, sich zu dopen. Was ist der Sinn einer solchen Veranstaltung? Handelt es sich um ein Marketing-Playbook from Hell? Der Mensch und die Marke Udo Lindenberg sind gerade 80 Jahre alt geworden. Was lässt sich von Udo für das eigene Personal Branding lernen? Was macht gutes Personal Branding aus? Ist Personal Branding auch etwas für «normale» Menschen, die im Vertrieb und im Marketing arbeiten?

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Frequently Asked Questions

How long is this episode of Dirty Deeds Done Well?

This episode is 35 minutes long.

When was this Dirty Deeds Done Well episode published?

This episode was published on May 28, 2026.

What is this episode about?

GOOGLE bzw. ALPHABET stellte kürzlich nicht nur seine Vision in Sachen KI vor, sondern vor allem auch wie diese umgesetzt werden soll. Nämlich mit einem flächendeckenden Angriff in sämtlichen Feldern, die für Nutzer und Marketing relevant sein...

Can I download this Dirty Deeds Done Well episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.