Episode 187: How can you shape your AI brand footprint?

How does AI perceive your nonprofit brand? Farra Trompeter, co-director, is joined by George Weiner, founder and chief whaler at Whole Whale, to explore “AI brand footprints” and how to proactively shape your visibility in tools like ChatGPT and Google’s AI search. They explore how traditional SEO is shifting and what you can do to revisit your content strategy.