Episode 189: Meta Marketing: What Makes a Great Facebook & Instagram Ad?

James Szojka, co-founder of Yard Dawgs in Calgary, Alberta, joins Dan and Donnie to share his experiences and strategies for using social media ads to market his lawn care company, emphasizing the importance of tracking lead sources and continuously testing and optimizing ads. He covers the difference between ads on Facebook and Instagram compared with Google, how to approach lawn care vs. pest control and much more.   Guest: James Szojka, co-founder of Yard Dawgs in Calgary, Alberta    Hosts:  Dan Gordon, PCO Bookkeepers & M&A Specialists Donnie Shelton, Triangle Home Services