EPISODE · Jul 29, 2025 · 38 MIN
Episode 19: 10x Growth Sounds Crazy—Until You Hear Bob Hoeffner’s Full Story (Pt 2)
from Worthy to Lead · host Kristiana Corona
What does it really take to make a 10x leap, in business and life? In this episode, you’ll learn the answer to that question from a friend and mentor who’s done it multiple times. This is the second part of my conversation with 5-time founder-turned-business coach Bob Hoeffner, about our experiences applying the principles from one of my all-time favorite books: “10x Is Easier Than 2x” by Dan Sullivan and Dr. Benjamin Hardy. Bob and I dive deeper into the identity shifts required for 10x growth, what he learned from the hardest day of his career, and the mindset behind taking on a brand new venture (and growing a following on Instagram!) into his 70s. We also share: The single trait 88% of top performers share How to handle chaos and adversity as a leader The truth about BHAGs (Big Hairy Audacious Goals) The importance of surrounding yourself with growth-minded peers Links and Resources: “10x Is Easier Than 2x” by Dan Sullivan & Dr. Benjamin Hardy: https://amzn.to/3TCkgZD Bob’s LinkedIn: https://www.linkedin.com/in/bobhoeffner/ Bob’s “Optimize My Franchise” course: https://optimizemyfranchise.com/ Download my free 15-Minute Coaching Conversation Guide to take the first step toward a 10x leap: https://worthytolead.co/coaching15 Follow me on LinkedIn: linkedin.com/in/kristianacorona Follow me on Instagram: https://www.instagram.com/worthytolead/
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Episode 19: 10x Growth Sounds Crazy—Until You Hear Bob Hoeffner’s Full Story (Pt 2)
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