EPISODE · Jul 21, 2025 · 1H 9M
Episode 19 - Cold Outreach That Actually Works (w/ Guest: James Milsom)
from The MSP Sales Podcast · host Brian Gillette
Most MSPs fail at cold outreach. Not because it doesn’t work, but because they treat it like mass marketing. In Episode 19 of The MSP Sales Podcast, James Milsom of Hunter.io joins Brian Gillette for a deep dive into what actually works in cold email - and what MSPs keep getting wrong. Backed by data from over 11 million emails, James shares hard-earned insights on deliverability, subject lines, personalization, and how to build trust from the very first message. Learn: Why personalization isn’t optional anymore What subject lines actually earn opens How to avoid spam folders and show up with value Whether you’re sending outreach yourself or guiding your team, this episode will help you stop guessing and start improving. ----------------- Turn your MSP growth efforts into a sales machine! Learn more about the end-to-end sales training and development program from the experts at Feel-Good MSP. . . #MSP #MSPSales #ManagedServices #ManagedServiceProvider #TechSales #MSPCommunity #ITServices #ManagedIT #CloudServices #ITConsulting #SalesTraining #ColdOutreach #EmailMarketing #ColdEmail #ColdCalling
What this episode covers
Most MSPs fail at cold outreach. Not because it doesn’t work, but because they treat it like mass marketing. In Episode 19 of The MSP Sales Podcast, James Milsom of Hunter.io joins Brian Gillette for a deep dive into what actually works in cold email - and what MSPs keep getting wrong. Backed by data from over 11 million emails, James shares hard-earned insights on deliverability, subject lines, personalization, and how to build trust from the very first message. Learn: Why personalization isn’t optional anymore What subject lines actually earn opens How to avoid spam folders and show up with value Whether you’re sending outreach yourself or guiding your team, this episode will help you stop guessing and start improving. -----------------Turn your MSP growth efforts into a sales machine!Learn more about the end-to-end sales training and development program from the experts at Feel-Good MSP. . . #MSP #MSPSales #ManagedServices #ManagedServiceProvider #TechSales #MSPCommunity #ITServices #ManagedIT #CloudServices #ITConsulting #SalesTraining #ColdOutreach #EmailMarketing #ColdEmail #ColdCalling
NOW PLAYING
Episode 19 - Cold Outreach That Actually Works (w/ Guest: James Milsom)
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.