Episode #19 - Common Mistakes When Going Global
from Business Beyond Borders Hosted by Cynthia Dearin
Eric interviews Cynthia as she points out some of the common mistakes that people make when taking their business overseas and how to avoid them. Cynthia highlights the importance of having self-awareness around the current success of a business in their domestic market, understanding a business’s core-competencies and the need to set S.M.A.R.T goals when venturing into new markets.
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How long is this episode of Business Beyond Borders?
This episode is 12 minutes long.
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This episode was published on September 19, 2018.
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