Episode 19: Ditching Vanity Metrics + What’s Next for Podcasting with Trent Anderson

If you’ve been feeling the pressure to do all the things—video, sponsorships, data, growth—this episode is going to help you slow down and strategize smarter. This week, I’m joined by Trent Anderson, Head of Growth & Strategy at Podchaser, and we’re diving into what’s actually working for podcast growth in 2025 (and what’s just noise).   Here’s what we cover in this episode: Should you be on YouTube? Here’s the real answer (based on your goals, not hype) What "downloads" actually mean—and better metrics to track The exact survey questions to ask your listeners to attract aligned sponsors How to build brand partnerships—even if you’re nowhere near 10K downloads Why understanding your energy, process, and intention as a creator is essential How AI, transcripts, and discoverability are shifting how people find your show   Timestamps: 05:32 - Video's Evolving Role in Content Creation 08:09 - "Passion-Driven Content Creation" 11:55 - Podcast Audience Insights Strategy 14:17 - Targeting Listeners for Podcast Growth 18:56 - Curated Audience Attracts Sponsors 24:02 - Democratizing Podcast Data Access 25:46 - Podcast Audience Metrics & Ad Impact 30:09 - Podcast Transcripts Boost Advertising Opportunities 33:23 - "Podcasting's Untapped Potential Unveiled" 35:26 - AI Enhances Podcast Discoverability 38:48 - Tim Dillon's Podcast Mastery   This is one of those episodes where you’ll want to grab a notebook, because we talk through actual steps you can take to grow your audience and monetize more intentionally. If you're a podcaster who wants to turn your show into a true lead generator—and maybe even a revenue stream—without burning out, this one’s for you!   🎧Listen in now! Apple Podcasts: https://apple.co/3Ws7NJT Spotify: https://open.spotify.com/show/5w5sVEQ6Xj7aAb8gWd1iCn?si=22cde9f626384dc4 Website: https://podcastmarketinghub.com/ Trent's LinkedIn: https://linkedin.com/in/growthtrent Want more tools + support? podcastmarketinghub.com/subscribe   #PodcastGrowth #PodcastMarketing #PodcastTips #YouTubePodcast #KyleeChandler #Podchaser #ContentCreator