Episode 19 - How AI, Knowledge Graphs & Trust Will Shape the Future of Business | Nina Mladenovski & AZ, Zenia Graph

What happens when deep technical expertise meets the challenge of building a scalable business?In this episode of Growth Without Referrals, Mark Ferguson sits down with Nina Mladenovski and Aurelije “AZ” Zovko of Zenia Graph to discuss how AI, knowledge graphs, machine learning, and data privacy are changing the future of business — especially in highly regulated industries like finance and insurance.The conversation goes beyond technology and explores the real-world challenge many founders face:How do you grow a business beyond referrals while building something meant to last for generations?Topics discussed include:✔ Building an AI and data consulting company from the ground up ✔ Why knowledge graphs may reduce AI hallucinations and improve trust ✔ Data privacy, compliance, and AI in regulated industries ✔ The realities of growing through referrals and professional networks ✔ Lessons learned from startup growth and experimentation ✔ Consulting vs. SaaS: balancing services with scalable products ✔ The future of AI-driven decision makingWhether you're a founder, consultant, technology leader, or simply curious about where AI is heading, this conversation offers practical insight from leaders building in the space today.Connect with Zenia Graph:https://zeniagraph.ai/https://www.linkedin.com/in/nina-mladenovski-mba/https://www.linkedin.com/in/aurelije-zovko/Connect with Mark Ferguson / Growth Without Referrals:www.prestige-services-group.comwww.linkedin.com/in/mark-ferguson-pmp-itil-ccf-smc-spoc-1451991https://www.youtube.com/@MarkFerguson-PSG