Episode 19 – How Shakayla Doubled Her Bridal Prices by Understanding Her Numbers

What if the biggest thing holding your bridal business back isn’t your talent… but your pricing?In this episode of Beauty & the Boss, I sit down with bridal hair and makeup artist Shakayla Canaday from Phoenix, Arizona, to share her journey through my Bridal Pricing & Profit Intensive.After more than a decade in the bridal industry, Shakayla realised she had been significantly undercharging. Once we worked through the numbers together, she discovered she’d need to complete more than 200 weddings a year at her current pricing just to reach her income goals.That moment changed everything.We talk about the mindset shifts that come with increasing your prices, why understanding your numbers gives you the confidence to make better business decisions, and how creating profitable packages can give you more freedom without simply working more.Whether you’ve been avoiding your numbers, questioning your pricing, or wondering if your business is actually paying you what it’s worth, this episode will challenge the way you think about profit.💡 You’ll Learn:Why being fully booked doesn’t always mean you’re making good money.The pricing mistakes many bridal artists don’t realise they’re making.How understanding your numbers builds confidence to increase your prices.How Shakayla completely restructured her pricing after discovering the true cost of running her business.The mindset shifts that helped her charge sustainably and build a business she actually enjoys.💬 Notable Quotes“The point was never busyness. It was freedom.”“If you’re not making enough profit, you’re creating a prison for yourself.”“Understanding my numbers gave me the confidence to increase my pricing.”“I realised I didn’t need more weddings—I needed a more profitable business.”📚 Resources & Tools MentionedOne to One Pricing & Profit Intensivehttps://levarnabusinesscoach.mykajabi.com/offers/ZjdRLgkwFree Bridal Pricing Audit Callhttps://oncehub.com/PAGE-2F1414CAE8Booked & Profitable – Bridal Pricing Reset Workshophttps://levarnabusinesscoach.mykajabi.com/booked-and-profitableThe Bridal Artist Collectivehttps://levarnabusinesscoach.mykajabi.com/offers/2DoCgJia/checkoutFree Facebook Group for Bridal Artistshttps://www.facebook.com/groups/bookmorebridesfreegroupFollow Levarna on Instagramhttps://www.instagram.com/levarnabusinesscoachFollow Shakayla on Instagramhttps://www.instagram.com/btbeautyaz/If you enjoyed this conversation, I’d love it if you followed Beauty & the Boss and left a rating or review. It helps more bridal hair and makeup artists discover the podcast and build profitable and sustainable businesses.