Episode #19: Link Up | Jonathan Laurencic of Elora Brewing

The third entry in Link Up's Series 4 sees us swing back to Ontario with the legends at Elora Brewing! Founder Jonathan Laurencic joins Tiff and Cee to chat about the challenges of finding diversity in small cities, how tourism is helping diversity in Elora, how they target larger nearby cities to tap into their diverse talent base, and how meeting people at their comfort zone with things like language can change the game. We drank their fantastic 3% Link Up English Mild Ale, full of caramel and toffee notes, and it's insanely crushable. A fantastic conversation, enjoy!   About the Link Up season: We're back with a brand new season of BAOS Podcast, and this one is something very special and very close to us. We'll be focusing this entire season on Link Up, a non-profit started by the good folks behind Microbrasserie 5e Baron in Aylmer, QC and Tiffany and Cee here at BAOS and High Season Co. Our aim with this program is to help BIPOC from underrepresented communities learn about and enter the craft beer industry in essentially any area they wish - from a brewing apprentice to taking the Cicerone course for front-of-house opportunities, from hop farming to the yeast lab, from beer media to design and photography, we're here to help diversify an industry that is in dire need of it. Link Up Apply for the program via their website | Instagram | Twitter | Facebook BAOS Podcast Subscribe to the podcast on YouTube | Website | Theme tune: Cee - BrewHeads