Episode 19: Sanrio's Playbook, Toei's Steam Strategy & Seoul Noodle Run

In this episode, we tackle the big news that two Japanese legacy giants are fully entering the game business: Sanrio and Toei. First, we break down "Sanrio Games" and their strategy to maximize IP value. Beyond their upcoming title, Sanrio Party Land, we discuss why creating a "new way to play" and adapting to the modern era of User-Generated Content (UGC) are key to their long-term success.Next, we analyze Toei Games' bold move to publish indie games on PC via Steam, starting with completely original IPs like Kira. Entering the brutal red ocean of Steam isn't easy. But it's not all strictly business! In our East Asian B-Grade Gourmet Corner, Ochify takes you to the Ojang-dong Naengmyeon Street in Seoul, South Korea. Discover the mouth-watering appeal of authentic Hamhung Naengmyeon—chewy, thin noodles made from sweet potato starch, cut with scissors right at your table, and perfectly enhanced with a dash of sesame oil.Tune in for a blend of hardcore game business strategy and delicious food talk! Plus, stick around until the end for a sneak peek at our upcoming guest episode featuring a famous figure from the retro game industry. Stay insightful!