Episode 19 - Social Media Marketing for Small Business

Can social media be used as a marketing tool for your business? Many social media evangelists say yes. That may not be necessarily so for the small business. The first challenge is to navigate the confusing social media landscape. The second challenge is to figure out how to use social media. In this episode of Power to the Small Business, Dave Evans helps fit all the pieces together of this marketing puzzle. Dave is a social media consultant with Digital Voodoo in Austin, Texas and the author of Social Media Marketing: An Hour a Day. Dave says that social media can be a very potent marketing tool if you know how to use it. Listen to the episode to learn: What is social media? How to use social media to market a business? How to develop a plan to use it social media.