🎙️ Episode 19: Steve Heroux: Why Sales Teams Fail & How Visionaries Can Fix It | Viva La Visionary!™

Most visionaries can’t scale because they’re stuck in one of the hardest places to delegate: sales.In this eye-opening episode of Viva la Visionary, Coach Bob sits down with Steve Heroux—sales reformer, keynote speaker, and founder of The Sales Collective—to unpack everything wrong with how we’ve been trained to sell and lead.From the myth of “just hit the number” to the pressure to be liked by everyone, Steve dives into the mindset shifts leaders must make to build healthy, high-performing sales cultures.You'll learn:Why founder-led sales usually hit a ceilingThe truth behind “letting go of the vine”How to build a team that thrives without youWhat poker teaches us about visionary decision-makingHow to attract great people (instead of hiring out of desperation)About Guest:Steve Heroux is a sales performance coach, keynote speaker, and founder of The Sales Collective. A best-selling author and creator of the Sales DNA test, Steve is on a mission to help leaders unlearn toxic sales practices, build trust-first cultures, and lead with authenticity. He's trained thousands globally and is redefining what it means to sell—and lead—with integrity.