🎙️Episode 19 - The New Print Reality - with Gee Ranasinha on Authenticity, Print Marketing and navigating today’s Challenges.

Most print companies are losing relevance in a digitalized world - but the secret to standing out again isn’t technology, it’s Marketing & Data.In this eye-opening conversation, Gee Ranasinha, CEO of Kexino Agency, exposes how print businesses are underutilizing their most persuasive, tactile assets and urges a fundamental shift in marketing mindset.Time is precious - and in a crowded marketplace, failure to adapt can mean extinction. This episode is perfect for print industry leaders, marketing professionals, and anyone eager to unlock print’s true potential amid rapid technological change.We break down:Why print industry marketing is often technology-driven but not customer-drivenPractical strategies to elevate print from commodity to value-added serviceHow to leverage AI intelligently without sabotaging manual workflowsThe importance of understanding your target audience’s fears, motivations, and future needsThe role of personalized versus individual print in sustainability and differentiation