EPISODE · Jul 30, 2025 · 26 MIN
Episode 19: When to Walk Away from a Product Idea
from The Sourcing Gals · host Erin Souder and Jackie Hutson
Not every product idea should make it to market—and that’s not failure, that’s strategy. In this episode, we talk about how to tell when an idea isn’t viable, isn’t aligned with your brand, or isn’t worth your time and money. We’ll help you know when to pivot, when to pause, and when to let go—so you can stay focused on building products that truly move your business forward.
What this episode covers
Not every product idea should make it to market—and that’s not failure, that’s strategy. In this episode, we talk about how to tell when an idea isn’t viable, isn’t aligned with your brand, or isn’t worth your time and money. We’ll help you know when to pivot, when to pause, and when to let go—so you can stay focused on building products that truly move your business forward.
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Episode 19: When to Walk Away from a Product Idea
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