Episode 19: Who You Became in 2025 - And the Moments That Shaped You

So much can happen in a year. Not just in your business, but inside you.In this reflective end-of-year episode, Susan explores the idea that every year creates new versions of you. Versions that didn’t exist twelve months ago. You’ll also learn how to look back on your own year through the lens of story - not just what you did, but who you became.You’ll discover:How moments you barely notice at the time can quietly shape who you becomeA daily exercise to find your stories of strength, insight, connection, rediscovery, letting go, growth, and choosing yourselfHow keeping your stories simple helps people stay engaged - and actually remember your messageWhy looking ahead through the lens of story can be more powerful than traditional goal settingThe value of focusing on who you want to become, not just what you want to achieveHow to think about growth, evolution and alignment as you step into 2026If you’re ready to honour who you’ve become, reflect on the moments that shaped you, and step into 2026 with intention and confidence, this episode is a must-listen.If you have a question you would love Susan to answer on the show, please email it (in writing) to [email protected] my Be The Guide Masterclass herehttps://thebusinessofstories.com/betheguide/Download a free copy of The Business of Stories hereGrab The Storyteller’s Starter Pack hereCheck out Storytelling Mastery here About your host Susan Payton:When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!In fact, that moment completely changed her business - and her life.Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.See my bio here And my speaker page hereConnect with Susan:Email: [email protected]: https://www.linkedin.com/in/susanpaytonuk/Facebook: https://www.facebook.com/SusanPaytonUK/Instagram: https://www.instagram.com/thebusinessofstories/Produced by Winter Audio.