Episode 19: Why empathy is the ultimate competitive advantage for FMCG leaders

In this episode of Women Transforming Food, Eugene Cha Navarro, Managing Director of CJ Foods Oceania, explains how "organizational empathy" serves as a strategic driver for the global Bibigo brand. She explores how deep human understanding bridges the gap between global ambition and local relevance, helping Korean flavors find a permanent home in Australian kitchens. By reframing empathy as a commercial capability rather than just a personal trait, Eugene reveals how it accelerates trust with retailers and fuels smarter innovation. It’s a compelling look at why the most successful food brands are those that truly listen to the people they serve.