Episode 191 | How to Turn Your Passion into a Thriving Business: The Pivot That Built a Cookie Empire with Annette Conrad

Send us Fan MailAfter more than two decades in event planning, Annette Conrad transformed her creative side hustle into a thriving company, Edible Impressions. What started as a love for beautifully decorated cookies became a nationally recognized brand serving major corporations, trade shows, and events with custom-made, meaningful treats.In this episode, Annette shares how her background in event management shaped her approach to business—focusing on client experience, relationships, and quality over quantity. She talks about the courage it took to leave a 24-year career to pursue entrepreneurship, the patience required to grow organically, and why generosity and persistence are key to long-term success.With wisdom earned from real-world experience, Annette discusses knowing when to pivot, learning to say no, and how focusing on your “moose”—your ideal client—can transform a passion project into a sustainable business. Her message is clear: success doesn’t come overnight, but when you combine passion, patience, and purpose, every cookie can tell a story that leaves a lasting impression.About Annette Conrad: With over 24 years in corporate event planning and brand experience design, Annette Conrad brings a unique blend of creativity and business precision to every project. As founder of Edible Impressions, she transforms cookies into powerful branding tools—each one beautifully crafted to tell a story and create connection. Known for her meticulous attention to detail and deep empathy for time-pressed professionals, Annette helps clients elevate their events, celebrate their brands, and make a lasting impression—one cookie at a time. Connect with Annette:WebsiteLinkedInInstagramFacebookWant to make more sales, grow your business, and stand out in a sea of sameness? Join me, Kay Miller, on the Uncopyable Women in Business podcast for conversations with successful women from all industries. You'll get real-world strategies, lessons, and tools you can use right now. I earned the nickname “Muffler Mama” after becoming the top muffler salesperson in the world, and for 30+ years my husband Steve and I have built an 8-figure business. I’m also an author, speaker, consultant. My goal is to provide Uncopyable value. I want you to say, "Wow, I've never thought of it that way!" Ready to accelerate your sales and business growth with Uncopyable strategies? Learn more about my services and products:  https://www.beuncopyable.com/kayContact:[email protected]/in/millerkay